Released on = May 8, 2007, 5:35 am

Press Release Author = Intellecta Srl Bulgaria PR Office

Industry = Marketing

Press Release Summary = Intellecta Srl is the marketing consultant to the first
Marketing Forum in Bulgaria to take place on the 31st of May, organized by
Bulgaria's "Capital" business weekly. The theme of the forum is Marketing Innovation
and it gathers world-renown marketing specialists such as Sergio Zyman and Larry
Hochman.

Press Release Body = Sofia, Bulgaria May 9th 2007 - Intellecta Srl
(www.intellectasrl.com) an Italian strategic marketing consultancy is collaborating
with the Bulgarian Capital business weekly on the first Marketing Forum in the
country. The aim of the forum is to become a venue for all marketing specialists in
Bulgaria, as well as in the region. That is why to participate as Key Note speakers
Sergio Zyman (founder of Zyman Group) and Larry Hochman (Business futurist) have
been invited. The event is to take place on May 31st in the National Theatre in
Sofia - the capital of Bulgaria.

Intellecta Srl which works on marketing projects both in Italy and Bulgaria has been
invited by the organizers as a marketing consultant of the event, to bring in
international know-how and expertise. The theme of the Forum is Marketing Innovation
thus the selection of the Key Note speakers - for their knowledge and work on
innovation.

"The aim of the Forum is not only to gather together the best Bulgarian marketing
talent, but also to challenge everyone's views on the future of marketing" - says
Christina Vlahova, General Manager of Intellecta Srl "Nowadays as marketers we are
facing a situation where the new technologies are changing as we speak, while the
human factor, our own understanding of the new features we have at our disposal, is
lagging behind. This Forum's aim is to challenge everyone to leave behind the use of
traditional marketing tools and enter into the future."

Both Key Note speakers - Sergio Zyman and Larry Hochman have been known for
challenging the traditional marketing concepts.

Sergio Zyman is the author of four controversial books among which "The End of
Marketing as we know it". He is the Chairman and founder of Zyman Group and the
former Chief Marketing Officer of The Coca-Cola Company.

Larry Hochman is one of Europe\'s best known and most sought after speakers on
change. He is a globally recognized expert on the future trends of customer service,
values, people and culture. He was named European Business Speaker of the Year in
2001.

Capital newspaper is the leading business weekly in Bulgaria. The newspaper was
launched in 1993. And has always supported the principles of quality journalism,
ethical standards and responsibility towards the readers. Since its creation Capital
has always dedicated two pages from its content on the topics of media, marketing
and advertising.

For additional information on the news that is the subject of this release and the
projects Intellecta is working on visit www.intellectasrl.com For additional
information and registration to the Marketing Forum visit www.miforum.eu


About Intellecta Srl:

Intellecta Srl was created in June 2004 in Rome, Italy. Positioned as a Strategic
Marketing Consultancy, it offers innovative marketing strategies, specifically
working with small businesses. The company is headed by Christina Vlahova, former
Marketing Director for Coca-Cola and Western Union for Bulgaria, Eastern Europe and
Italy. Intellecta Srl offers strategic marketing solutions both on the territories
of Italy and Bulgaria.


Web Site = http://www.intellectasrl.com

Contact Details = Intellecta Srl
Bulgaria Office
Please call
00359888308180
Or contact us at:
www.intellectasrl.com